The New Mexico Environment Department can assess penalties up to $15,000 per violation per day for non-compliance with the PFAS rule (20.13.2 NMAC).
Penalties can attach to missed reporting, missing labels, or selling banned categories — and because online sellers are in scope with no size exemption, even an unintentional miss carries exposure that scales per product per day.
The cheapest mitigation is an accurate product-by-product scope determination and prompt filing through the free NMPRS portal.
This page is an independent, unpaid informational guide. The authoritative source is the State of New Mexico Environment Department (NMED). Filing happens on the official, free NMPRS portal; label artwork is published free by NMED at env.nm.gov/pfas/manufacturers. Not legal advice.